
EVENT
EMEA vad executive forum
May 30th – 31st, 2022 – Greece
Dear members,
As we move into our new fiscal, it’s important that we share with you, Hitachi Vantara’s strategy, the channel objectives for EMEA, and the role of distribution to drive and support growth.
You are a critical part of our go to market and the opportunity that presents itself to drive channel success has never been greater.
During the event, you will hear from subject matter experts at Hitachi Vantara about the market opportunity, the solutions to drive customer success, and the focus on the channel to achieve this. It is also an opportunity for face-to-face discussions with your peers.
This is a ‘by invitation only’ event and I sincerely hope you can join us to share experiences and be ready for the fiscal ahead. Please click on the button below to register.
We are very much looking forward to your presence in driving a successful event for the distribution channel in EMEA.
Agenda
Day 1, May 30th, 2022
11.30am – 1.00pm, Arcade I
Registration Open
In front of Plenary
12.00pm – 1.00pm, Café Zoe
Networking Lunch
1.00pm – 1.15pm, Arcade I
Welcome & Introduction
Al Patel, Head of Distribution Sales, EMEA
1.15pm – 1.45pm, Arcade I
Hitachi Vantara FY22 Strategy and EMEA Objectives
Message from Patric Maerki, Vice President Enterprise Sales Manager
1.45pm – 2.15pm, Arcade I
Channel Strategy for EMEA and Key Focus Areas
Dennis Frank, VP EMEA Strategic Partners and Alliances
2.15pm – 2.45pm, Arcade I
The Future of Technology
Tom Christensen, Global Technology Advisor & Executive Analyst
2.45pm – 3.15pm, Arcade II
Networking Coffee Break
3.15pm – 3.45pm, Arcade I
Journey to Cloud
Tom Christensen, Global Technology Advisor & Executive Analyst
3.45pm – 4.15pm, Arcade I
XaaS Proposition
Al Patel, Head of Distribution Sales, EMEA
4.15pm – 4.45pm, Arcade I
The Role of Distribution & Growth Imperatives
Al Patel, Head of Distribution Sales, EMEA
4.45pm – 5.00pm, Arcade I
Q&A and Closing Day1
Al Patel, Head of Distribution Sales, EMEA
5.00pm – 6.00pm, Athenaeum II&III
One to One Meetings (3 x 20 min meetings)
8.00pm – 10.30pm
Dinner
Meet at hotel Lobby at 7:30pm
Agenda
Day 2, May 31st, 2022
7.50am – 8.50am, Athenaeum II&III
One to One Meetings
9.00am – 9.15am, Arcade I
FY22 Digital Strategy and the Role of Channel in Supporting Growth
Kimberly King, Senior Vice President, Strategic Partners & Alliances
9.15am – 9.45am, Arcade I
Delivering Customer Value through Alliances
Patrick Bremer, EMEA Alliance Director
9.45am – 10.45am, Athenaeum I / Arcade I
Regional Workshop Sessions – Hosted by SP&A Channel Management Team
– Session 1 – Growing Midrange/Midmarket
Pete Rawden – Head of Channel & Alliances North Region
– Session 2 – Growing XaaS Footprint
Valerie Huet – Head of Channel & Alliances West Region
10.45am – 11.15am, Arcade II
Networking Coffee Break
11.15am – 12.00pm, Arcade I
Regional Workshops Outcome
(2×20 min presentations & Q&A)
12.00pm – 12.30pm, Arcade I
Integrated Marketing & Driving Demand (Best Practices)
Ana Coque and Teams (Germany, Italy and Spain)
12.30pm – 12.45pm, Arcade I
Summary, Wrap Up and Close
Dennis Frank, VP EMEA Strategic Partners and Alliances &
Al Patel, Head of Distribution Sales, EMEA
1.00pm, Café Zoe
Lunch
VENUE
InterContinental Athenaeum Athens
Leof. Andrea Siggrou 89-93, Athina 117 45, Grecia
See on Google Maps

Orizontes Lycabettus
Aristippou 1, Athina 106 76, Grecia
See on Google Maps

SPEAKERS

Al Patel
Head of Distribution Sales, EMEA

VP EMEA Strategic Partners and Alliances

Global Technology Advisor & Executive Analyst

Global Partner Marketing EMEA

VAD Manager for Spain and Portugal

VAD Manager for Germany

Valerie Huet
Head of Channel & Alliances West Region

Patrick Bremer
EMEA Alliance Director

Pete Rawden
Head of Channel & Alliances North Region